U.S. Market Expansion: Key Strategies for International Brands and Entrepreneurs

It's not enough to make a great product with a strong brand, get it on the shelf in a U.S. store or website, and hope it will sell itself. If people in the market have never heard of it, then you’ll need to invest in creating awareness with potential buyers and consumers. Otherwise, customers probably won’t notice or consider your product when they arrive at the store or online shopping website. The same is true if you are trying to sell a business product, technology, or service to Americans. Here are eight requirements for marketing for international brands and companies to establish a presence and