Our team investigates and analyzes the cultural and behavioral components of U.S. markets, including:

• Customer needs and wants

• Purchase behaviors

• Cultural values, rituals, symbols, and heroes

• Comparisons to home country’s cultural norms

Typical Activities using AI tools, personal interviews, and quantitative research::

• Access and analyze existing audience and cultural research studies

• Prioritize customer segments

• Interview potential customers and clients

• Talk to industry experts

Outcomes:

• Detailed report on findings and insights

• Recommendations for marketing to target U.S. customers